blog Direct Mail Then and Now
If we had written this article some time ago, we might have declared direct mail dead. But guess what? We’ve come full circle and now email is struggling for attention. Most people have relegated email to the background, akin to junk mail cluttering our inboxes. Digital advertising and email have saturated our daily lives, making it nearly impossible to capture and keep attention. In this noisy landscape, direct mail has quietly regained its spotlight. Imagine standing out in a world where everyone's vying for attention—say hello to the little mailbox waiting to deliver your message directly into the hands of your audience.