Transaction Mail Maturity Model Infographic
Unlocking 5X Growth for Print Shops
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Transactional mail refers to communications with sensitive data, such as billing statements, financial notices, insurance documents, and healthcare records. These mailings are regulated and often require audit-ready tracking and documentation. Serving this market requires compliance with regulations such as HIPAA and HITECH, as well as certifications or third-party validations such as HITRUST, SOC, and ISO. However, the perceived cost and complexity of meeting these requirements keep most print shops playing in a crowded market and unsure of how to pursue high-value, transactional jobs with more recurring work.
These clients are willing to pay a premium for precision and assured compliance, but they face a shortage of print and mail vendors that can deliver on their needs. This maturity model illustrates the opportunity and path to move your business upmarket with transactional mail services for customers in regulated industries.
Download to see how your print shop (PSP) can unlock these rarely tapped opportunities for high-margin recurring revenue.
For a detailed roadmap, check out our eBook: The Print Shop Guide to High Margin Work