The Future of Mail - How to Build an Effective Communications Strategy

What’s the best way to talk to customers or prospects?

Our ever-changing media landscape means we are now exposed to constant noise, how do you rise above the noise to communicate with your customer based on their preference?

The webinar will examine these key concepts:

  • The enduring ROI of customer communication
  • Response rates by document type, invoices, bills or direct marketing
  • Print vs Digital communications (and why does it matter)
  • Effective mail communications in the new hybrid work model
  • The future of customer communications

Register to watch the on-demand webinar

About our speaker:

Robert Palmer, IDC

Robert Palmer
Research Vice President, Imaging, Printing, and Document Solutions

Robert Palmer is Research Vice President with IDC's Imaging, Printing and Document Solutions team. He is responsible for written research, forecasts, and analysis in multiple practice areas covering managed print services, document solutions, business workflow automation and optimization, and hard copy transformation. Mr. Palmer's research also includes a particular emphasis on the office imaging channel and transformational strategies and technologies impacting the future of the office imaging market.  

Many organizations are taking a hard look at the strategies, processes, and technologies they have in place to communicate mission-critical messages to their customers. What was working two years ago, may not work now. To learn more download the complimentary eBook: 4 Ways to Overcome Digital Fatigue in a Post-Pandemic World