At a time of overflowing inboxes and nonstop notifications, one might assume physical mail has lost its shine. Yet the opposite is true. Physical mail remains a highly effective, trusted channel for businesses to reach customers in 2025. From consumer trust to response rates, the data shows that physical mail cuts through the digital noise and delivers results.
These 20 statistics, based on Quadient’s research, illustrate how mail continues to be relevant, trustworthy, and impactful for US consumers.
Consumer trust and attention
Consumers prefer physical letters for sensitive or important information.
1. 68% worry about missing key emails due to spam filters.
2. 65% favor physical letters for important messages due to digital overload.
3. 63% say they are more likely to act when a message comes by mail—especially when it’s urgent.
4. 59% trust physical letters more than emails for financial correspondence.
Preference and choice
When given the option, many still choose physical mail over digital alternatives.
5. 54% say they feel more confident reviewing important information when it arrives by mail.
6. 45% say they are more likely to read a physical letter than an email.
7. 60% want the option to choose physical and digital communication.
8. 40% feel less valued when important information is sent only by email.
Relevance across age groups
Younger generations also engage with physical mail.
9. 53% of millennials say physical mail feels more personal than digital communication.
10. 56% of Gen Z feel valued when they receive a letter in the mail.
11. 63% of millennials say they pay more attention to physical mail than email.
12. 43% of Gen Z prefer to receive government correspondence by mail.
Business and brand communication
Mail still plays a vital role in how customers engage with brands.
13. 66% want brands to use a mix of physical and digital communications.
14. 57% are more likely to open a personalized letter than a standard email.
15. 64% say they’d engage more with companies that offer mail as an option.
Mail as a strategic tool
Consumers view mail as tangible, memorable, and action-driving.
16. 70% say they are more likely to remember a message delivered by mail.
17. 62% say mail helps them keep track of account details.
18. 60% feel more valued when they receive personalized mail from a company.
19. 50% keep important mail for future reference.
20. 56% are more likely to trust a message if it arrives by mail than by email.
Wrap up
These statistics demonstrate that physical mail still resonates with US consumers in a digital-first world. From crucial account updates to marketing messages, mail continues to play a key role in how businesses engage with their customers.
Whether you're looking to modernize transactional communications, automate essential letters, or integrate physical mail into your multichannel strategy, Quadient makes it easy. Our mail solutions help you deliver the right message, at the right time, in the format your customers prefer.
Learn how Quadient can simplify and streamline your outbound mail operations.
Frequently Asked Questions
What types of mail does Quadient support?
Quadient supports a wide range of physical mail, including bills, statements, notices, and customer letters, with powerful software and hardware solutions allowing businesses to benefit from lower postal rates and easy-to-use interfaces.
Is physical mail still effective for customer communications?
Yes, very much so. As this research shows, many consumers still trust and prefer physical mail for important messages. The medium enhances message visibility and response compared to digital-only channels.
Can Quadient help automate physical mail?
Absolutely. Quadient’s solutions automate the preparation, personalization, tracking as well as the delivery of mail, reducing manual work. As the data above shows, offering customers a physical mail option is a great way to improve customer experience.
How does mail fit into a communication strategy?
Mail complements digital channels by providing a tangible, and more impactful, touchpoint. With Quadient, you can manage both print and digital communications from a single easy-to-use platform to meet customer needs more effectively.
Is physical mail sustainable?
Yes. Quadient helps reduce waste through accurate targeting and automation. We also support environmentally responsible mailing practices with features that eliminate unnecessary volume and optimize delivery.