How to build an effective customer communication strategy

The business landscape is constantly evolving, and, regardless of remote/hybrid/in-office employees, companies must still be able to deliver communications easily and effortlessly to their customers and prospects. That said, how should companies communicate with their customers - print or digital communications (or both)? What are the benefits of each? How do customers even want to receive their communications from your company?

Quadient and IDC set out to find the answers.

During in-depth interviews with Quadient customers, IDC gained insight into everything from current outbound communication volume to key benefits of print and digital communication methods and why each method is preferred. Download the eBook for an in-depth look at the current communication outreach landscape and learn why it is imperative to implement an integrated communication strategy.