The Information Based Indicia Program (IBIP) was the first digital postage management system designed to manage the mailing system, but as technology evolved, the design and function fall short of necessary benefits. To that, the USPS® introduced a new data based standard of indica, the Intelligent Mail Indicia (IMI).
The goal of the USPS is to replace all existing IBIP-based indicia with the up-to-date technology of IMI, as it provides more detailed transaction data, enables automation of costly back-office operations, and employs better security standards. The USPS now requires all new mailing systems meet the IMI standards as the mailing systems go to market.
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